Next Generation Blackberry Storm on Its Way to Consumers
A next generation version of the Blackberry Storm is on its way, according to executives at Research in Motion. The company sees huge potential in the retail market, and they plan on making the next Storm better than ever.
“We see this very large and untapped consumer market,” Jim Balsillie said during a presentation to analysts and investors, adding that more than half of RIM’s 25 million subscribers now fall into the non-corporate category
Even though the Blackberry Storm got off to a rocky start with critics soon after its debut late last year, consumers have been purchasing the handset like crazy. Balsillie said Storm sales remain strong and added “we have next-generation devices with that and the whole roadmap.”
The latest statistics show that RIM is doing quite well. So well in fact that market research firm NPD Group reported on Monday that the company’s BlackBerry Curve moved past the iPhone to become the best-selling consumer smartphone in the U.S. in the first quarter of 2009.
BlackBerry coverage now extends to 475 wireless carriers and distribution partners in about 160 countries.
